Who We Are

CF Leadership builds board and executive teams through industry-led insight, deep functional expertise, and a trusted global network.

We combine sector specialists with international reach to advise on governance, succession, and leadership strategy - enabling clients to strengthen top teams and navigate transformation across listed, private, and public organizations.

Purpose-led, Right From the Beginning

CF Leadership is part of a larger group of branded companies providing human capital solutions that include talent management, technology, organisational agendas and development. Our projects vary in scale from single hire mandates through to larger-scale global transformational programs, from top line Non-Executive Board roles and Senior Executive hires.

We have dedicated experts from almost all industry sectors with specialism of global markets. Alongside specialists who also possess expertise in leadership, business challenges, we cater for firms that understand and require independent advisory solutions that compliment their existing human resources teams, attracting, assessing and acquiring leadership talent – thereafter, we continue the journey in people development.

Meet our Leadership

At the core of our firm is a leadership team made up entirely of former industry heads – executives who have operated on the front line of commercial, operational, financial, and cultural transformation. They bring decades of frontline experience leading complex organisations, often in moments of significant change. From scaling global operations to reshaping cost structures, from repositioning brands to turning around culture, they’ve been accountable for high-stakes outcomes across sectors and geographies.

This real-world grounding gives our clients an edge. Our leaders understand the nuance of boardroom decision-making, the speed required to capture opportunity, and the judgment needed to lead through ambiguity. Whether advising on leadership succession, governance strategy, or organisational transformation, they bring credibility, context, and strategic clarity drawn from having done the job themselves – building cultures, teams, and strategies that endure.

Jay Okazaki

Managing Partner – Account Management (AMS Advisors)

Graham Forbes

Managing Partner – Account Management (AMS Advisors)

Aidan Carr

Managing Partner – Account Management (AMS Advisors)

Yuhaniz Khan

Managing Partner – Account Management (AMS Advisors)

Healthcare & Life Sciences

Sue Busby

Managing Partner – Account Management (AMS Advisors)

Industrial

Lucy Haylet

Managing Partner – Account Management (AMS Advisors)

Financial Services

Lee Johnson

Managing Partner – Account Management (AMS Advisors)

Industrial

Julie Ashall

Managing Partner – Account Management (AMS Advisors)

Media & Telecommunications

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